Promotional products go beyond having your brand, personalized message or logo on them. An assessment process is vital for every business to understand the most appropriate promotional product that will bring the right message and meaning to clients for its marketing campaign. The right promotional products give the right experience to customers and in the end, meet the company’s marketing goals.
1. Promo products should enforce brand relevance
One of the essential features of a promotional product is that it should be relevant to the company’s brand. It is a feature that plays an integral role in driving the message home to the clients. It aids in helping the users and recipients of the promotional product to associate your business with the promo product that they receive. For instance, pens are among the most popular promo products; however, they are not relevant if your company doesn’t have anything to do with writing. You can consider giving electronics for digital businesses, first aid kits for hospital businesses, and sunscreen if you are a dermatologist.
2. Useful promo products
A promotional product should be helpful to achieve an effective marketing strategy for your brand. Valuable products mean that the recipients will keep them as well as use them. You can opt for promo products that offer long-term or short-term use. For instance, a business that is in the salon industry can choose to give its current and potential customers useful products as well as those that will always remind them of your business.
3. Promo products that represent your business
Necessarily, a promotional product should represent your company even if they are short-term products. A company can give a branded water bottle or food item that serves a short-time purpose, but it represents the company. Research shows that promotional products have the potential of elevating the opinions of customers about your company. Therefore, a cheap or low-quality product gives a wrong impression of your company, which represents your company in the wrong way. Also, remember that consumers keep promotional products for more than two years on average; hence, you don’t want your company to be represented in the wrong way for all those years.
4. Features of the promo product
The aesthetic elements of a promotional product are one of the reasons why consumers will settle for it even in the future. Therefore, you want to design a promotional product that is well-designed and attractive to your target audience. You should factor in specific product features such as the color to ensure that the color of the promo product is available in the company’s brand or if the color you want will make sense to your audience. Also, consider the imprint area to ensure that the promo product is big enough to incorporate the company’s logo or brand message. Don’t forget to think about the decoration type.