Author: admin

Promotional products go beyond having your brand, personalized message or logo on them. An assessment process is vital for every business to understand the most appropriate promotional product that will bring the right message and meaning to clients for its marketing campaign. The right promotional products give the right experience to customers and in the end, meet the company’s marketing goals.

1. Promo products should enforce brand relevance

One of the essential features of a promotional product is that it should be relevant to the company’s brand. It is a feature that plays an integral role in driving the message home to the clients. It aids in helping the users and recipients of the promotional product to associate your business with the promo product that they receive. For instance, pens are among the most popular promo products; however, they are not relevant if your company doesn’t have anything to do with writing. You can consider giving electronics for digital businesses, first aid kits for hospital businesses, and sunscreen if you are a dermatologist.

2. Useful promo products

A promotional product should be helpful to achieve an effective marketing strategy for your brand. Valuable products mean that the recipients will keep them as well as use them. You can opt for promo products that offer long-term or short-term use. For instance, a business that is in the salon industry can choose to give its current and potential customers useful products as well as those that will always remind them of your business.

3. Promo products that represent your business

Necessarily, a promotional product should represent your company even if they are short-term products. A company can give a branded water bottle or food item that serves a short-time purpose, but it represents the company. Research shows that promotional products have the potential of elevating the opinions of customers about your company. Therefore, a cheap or low-quality product gives a wrong impression of your company, which represents your company in the wrong way. Also, remember that consumers keep promotional products for more than two years on average; hence, you don’t want your company to be represented in the wrong way for all those years.

4. Features of the promo product

The aesthetic elements of a promotional product are one of the reasons why consumers will settle for it even in the future. Therefore, you want to design a promotional product that is well-designed and attractive to your target audience. You should factor in specific product features such as the color to ensure that the color of the promo product is available in the company’s brand or if the color you want will make sense to your audience. Also, consider the imprint area to ensure that the promo product is big enough to incorporate the company’s logo or brand message. Don’t forget to think about the decoration type.

Read Full Article

Gamification increases user engagement by tapping into humankind’s competitive streak. Our brains’ reward centers are rarely satisfied which is why we keep coming back for more. So while educators leverage gamification to increase classroom participation, and while employers use gamification to enhance employee productivity, Kuwait online shopping sites use gamification to drive user engagement and sales. Here are a few ways a strategic gamification plan can increase sales and build a brand’s positive image.

1. Novelty

Using new technologies, or creating a new spin on an older technology is a way to rebrand and refresh a business’ image and attract a new audience. But an app does not need to be flashy in order to achieve a novel presence.

An article in Harvard Business Review broke down traditional businesses and online businesses into two categories. Traditional businesses were defined as purchase-oriented while online businesses were defined as user-oriented. The reason why online businesses outperformed some traditional businesses was based on convenience and an improved user experience. Convenience can be considered novel, especially for online businesses positioned within complex industries, like real estate and finance. Gamifying a complex system increases engagement and eases processes like application forms or even thorny regulations.

2. Sticky Apps

Getting customers to return to your business‘ in-app experience can be difficult, especially when electronics offer so many other distractions. Games, countdowns and other “fun” strategies will keep a customer hooked. Research has shown that once a customer is in an app they are more likely to make a purchase. The longer a customer is inside your business’ app then the likelier they will be to buy something.

3. Shareability

Social media depends on sharing and games are highly shareable experiences. Users enjoy sharing their successes and they also like challenging others. This electronic competition acts as a digital word-of-mouth that reaches across time zones and even demographics. Cross-platform gaming experiences, ones that work just as well on Apple devices as they do on Android, increase shareability and grow your app’s user base.

4. Incentivization

Some marketing experiences are already gamified, or quite close. Collecting points, accruing rewards, receiving bonuses and other incentives are built-in to programs like frequent flyer clubs or grocery store apps. Gamification provides users with instant gratification that older rewards programs couldn’t deliver. By incorporating instant rewards at check-out or encouraging in-app purchases using a count-down clock adds excitement to already successful strategies.

Before employing any of these strategies, ensure that your target demographic finds them appropriate. Not all gamified options can, or should, be geared to all customers. Establish your program’s goals and hone in on the kind of experience your customers would enjoy and share.

Read Full Article

When you want to relax during your leisure time, games on your smartphone or tablet are a natural choice. Online shopping is also a convenient solution when you want to find the best deal on a product or scope out the options for something you have been wanting. Consider these four ways in which you can stay engaged through online shopping and games on your device.

1. Learn Something New

Online gaming could give you the chance to learn something new or to hone your skills on something that you are just beginning to do. For example, if you enjoy playing word games, there are options that allow you to do digital crossword puzzles, word building or storytelling. There are also math and logic puzzles to challenge the different parts of your brain. When shopping online, you could try out coupon codes for both digital and physical learning activities.

2. Compete Against Your Friend or Partner

If you and your partner enjoy a little bit of competition in your relationship, consider gaming against him or her. You could also connect with friends and play against them in online gaming environments. When it comes to Kuwait online shopping, you could search for the best deals on different gaming apps, supplemental characters and tricks that could help you to do better than your competitors.

3. Play Along With a Child

Whether you are shopping online or gaming, consider inviting your child to join you. With shopping, you could have your child help you to compare prices or strategies on making a wise purchase. With the gaming, you and your child could work together as a team to reach an end goal or to compete against another team. The time that you spend together could help to strengthen your relationship and give you something to do on rainy days or those times when your child complains about being bored.

4. Challenge Yourself as a Positive Distraction

Shopping online is a great way to distract yourself when you are worried or anxious. Whether or not you complete the cart and purchase items, you will be able to distract your mind by looking at items that appeal to your aesthetic senses. If you prefer distracting yourself through online gaming, this could be a good solution for the time that you have to spend waiting in line or at doctor’s offices. Give yourself a challenge, such as beating your previous score by 10 percent or finding the best deal on a new set of china. Even if you do not need a set of china, your brain will benefit by going through these challenging mental exercises.

Read Full Article

Accounts receivable factoring is one of the tricky methods of gaining cash. The accounts receivable factoring is one of the unpleasant but necessary parts of doing business, especially where B2B commerce is involved. Here are some tips that make accounts receivable factoring less stressful.

1. Patience and Persistence

Most organizations fail to understand that patience can play magic in making your invoices profitable. Most people will pay comfortably during their sweet time no need to pressure them so much. Sometimes getting an ideal company that is willing to buy the invoices can take long. However, that should never be a reason to give up early.

2. Communicate clearly

One of the ways of ensuring that clients are in a position to pay their invoices is to remind them through effective and creative communication. Remember you do not want to sell invoices to a company and then your clients to default on payment.

3. Be Organized

A Good organization is one of the ways of ensuring that your invoices sell easily and successfully. Organization entails deploying an easy-to-use-system that will keep records of the clients that the company has credited. Buyers will be ready to spend their cash when they see that the accounts receivable are managed professionally. Furthermore, it will be easy to deal with clients who default on payment.

4. Act professionally

Sometimes the accounts receivable affair may not be a success as we had earlier thought. In such a scenario, you may sometimes be tempted to let your emotions take over and end up ruining business relations with good clients. Before taking action, you should put into consideration factors as the payment history of the client.

5. Set the credit limit

Sometimes offering credit beyond a certain limit can be detrimental to the business. You should come up with a strategy of ensuring that clients do not exceed certain limits. For accounts receivable factoring to bear fruit avoid giving credits to clients whose ability to clear the debts is in question. Sometimes some clients are never sure the kind of debt that they can handle within a specified period, therefore, setting a limit makes it easy for them.

6. Always start early

Beginning early is quite beneficial. First, it gives the clients some ample time to prepare for payment. Second, the buyer does not need to make a rash decision as it can lead to a loss. In case a client comes up with an excuse, it will be easier to deal with it 30 days before due time rather than three days before time.

There are other strategies that you can be used apart from the ones named above. Having an outside resource is a good example. Most organizations that are good at managing the accounts receivable have alternative means to services delinquent accounts.

Read Full Article